Leave a comment

London Fashion Week: Victoria Beckham’s Journey from PVC to LBD Chic

Launch-pad: Ex-Spice Girl Victoria Beckham, attends a photocall at the Harrods department store in central London as part of a promotion of her dVb clothing and eyewear line, on 15 May, 2008

Posh Spice is finally coming home, move over Burberry. Victoria Beckham will be the cynosure of the fashion front-row eyes when she unveils her Spring/Summer 2019 collection on Sunday (16 September) at London Fashion Week’s autumn shows. Her presentational debut on her home turf will coincide with the 10th anniversary of her eponymous label after she made the switch from PVC to LBD.

She also seems to have won over the cynics who scoffed at her transition from 90s girl-power band, The Spice Girls to catwalk queen. Beckham, though based in London has always opted to show in the Big Apple during New York Fashion Week since her label’s inception in 2008. The brand has gone on  to receive international critical acclaim and awards, including two British Fashion Awards for Brand of the Year (2011 and 2014). Her homecoming will also see her diffusion line, Victoria, Victoria Beckham presented to buyers in a second businesslike affair at LFW.


Family support: The Beckhams attend New York Fashion Week at the Victoria Beckham catwalk presentation

London Fashion Week is renowned as the most fashion forward and edgy of all the fashion shows in a gruelling month-long calendar when fashion editors embark on a marathon jaunt that takes in New York, London, Italy and end in the city of light, Paris. And the celebrities and influencers will be out in full force. Even the Queen took her place in the front row in February attending Richard Quinn’s show with the undisputed queen of the frow, American Vogue editor, Anna Wintour. The front row will no doubt be swelled by the Beckham brood; husband David, budding photographer Brooklyn, Romeo, Cruz and Harper.

Stately: VB homecoming at listed Ely House

Posh will announce her return in opulent surroundings — next door to her Mayfair shop on Dover Street — at the listed Georgian building, Ely House, built in 1772 by Sir Robert Taylor, and lovingly restored by American designer Annabelle Selldorf, for gallerist Thaddeus Ropac’s first London outpost. It retains its elegant historic character connected by sensual curving staircases.


The fun does not end after the last model has sashayed down the runway at LFW with the complementary London Fashion Week Festival following on its heels. The event welcomes 14,000 people over four days offering the ultimate fashion experience to visitors; with curated shopping galleries from over 150 international and British brands, catwalk shows, industry talks and style presentations. Visitors will experience the atmosphere of London Fashion Week in its official venue and gain an insight into the fashion industry. It also gives designer brands the opportunity to meet and build direct relationships with new customers.

Another rising star of London fashion, west Londoner Molly Goddard, winner of the 2018 BFC/Vogue Designer Fashion Fund, has designed this season’s limited edition LFWF tote bag. The LFWF Talks Gallery also returns with a diverse range of topics and industry experts including Alice Black Co-director of the Design Museum in Kensington to discuss co-curating the Azzedine Alaïa: The Couturier exhibition with the late designer and telling the story of his life through the garments he so masterfully created from the early 1980s to his most recent collection in 2017.


Pulling power: Queen Elizabeth II sits next to American Vogue Editor-in-Chief Anna Wintour as they view Richard Quinn’s runway show before presenting him with the inaugural Queen Elizabeth II Award for British Design as she visits London Fashion Week, on 20 February 2018

  • £28billion direct contribution to the UK economy (GDP) from the UK fashion industry, up from £26billion in 2013 (Oxford Economics, 2014)
  • £27billion worth of womenswear (RTW) sales in the UK in 2015. This figure is predicted to grow 23% by 2020 to £32billion (Mintel, 2016)
  • £12.4billion spent on fashion online in the UK in 2015, up 16% from £10.7billion in 2014 (Mintel, 2015)
  • £1million worth of pro-bono support provided to BFC designers by BFC partners and mentors with over 10,000 hours of support provided in 2015
  • £700,000 raised by The Fashion Awards 2016 and donated to the BFC Education Foundation and given to support NEWGEN, Business Support and the BFC Colleges Council
  • 880,000 jobs supported by the UK fashion industry, up from 797,000 in 2013 (Oxford Economics, 2014)
  • 32,000 miles will be riven between shows by a luxurious fleet of fuel efficient chauffeured Mercedes-Benz cars
  • 20,000 espressos will be prepared, with 200kg of Lavazza coffee beans ground and roasted on site
  • 8,500 official tote bags will be given away on-site at The Store Studios and Sunglass Hut stores
  • Source: British Fashion Council, 2017

Share on FacebookEmail this to someoneTweet about this on Twitter

Be the first to comment