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You are Pampered! Inside The Apprentice’s £13m Notting Hill Pad

You are hired: (Left – right) Nick Hewer, Lord Alan Sugar, Karren Brady and Dara O’Briain at a photocall at The Soho Hotel, London, to launch an earlier series of the BBC programme The Apprentice.

At £29,000 rent per month, The Apprentice supremo Lord Alan Sugar might not see this as a wise long-term investment but he seems to continue to indulge his charges. Contestants for the reality TV series have stayed in some of London’s most luxurious properties over the years, and this latest house in Notting Hill, west London pushes the boat out.

The seven-bedroom double-fronted Victorian villa on Basset Road in the sought-after neighbourhood has been given a signature louche look by acclaimed Chelsea interior designer, Nicky Haslam whose past clients have included Ringo Starr, Mick Jagger and Rod Stewart.

The house, valued at £13m by Zoopla, the online property website which currently lists the property also boasts four bathrooms, three reception rooms, a dining room, play room and a staff apartment – all spread out over five floors.

This year’s 18 candidates have ample room to entertain including a smoking room and a comfortable family room which opens onto a private south-facing garden for relaxation after their various business assignations. There is even his ‘n hers dressing rooms and French doors leading onto a private terrace.

The house is handy for Portobello Road, Westbourne Grove and Holland Park while Ladbroke Grove is the nearest Underground station. But back to the real task of sorting the wheat from the chaff, 17 ‘You are fireds’, the inevitable tearful exits with roller cases in tow and the taxi ride back to reality.

This is the show’s 13th edition and it could be the lucky break for one Sugar wannabe who stands to win £250,000 investment and partnership with the abrasive Amstrad businessman. The Apprentice has past links with west London as it was once filmed at the Riverside Studios which itself is undergoing extensive redevelopment into luxury riverside apartments.

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