Monocle has hinted it will be moving out of its Marylebone headquarters after its lease expires in 2020 according to founder and Editor-in-Chief Tyler Brule. Writing in his column in the recent issue of the global newsmagazine, Brule who also founded Wallpaper+ magazine admitted “London presents some challenges—along with opportunities”. It has already moved its printing operations to Zurich amidst Brexit uncertainty, but still considers west London its longterm base.
“In a little over a year there’s a good chance we will be in the midst of a big move to some fresh but, hopefully, nearby corner of London,” Brule reveals. Midori House, a 10,000sq ft 1950s block arranged over four floors overlooking Paddington Gardens, has been Monocle’s launchpad since it debuted in 2008. It has since expanded into a round-the-clock radio station, Monocle24, retail outlets selling Monocle-branded lifestyle products, a cafe chain and an experimental newsstand, Kioskafe based in Paddington.
The fashionable neighbourhood holds a special affection for Monocle and its over 120 employees who welcome residents and subscribers to its annual Christmas market complete with real Reindeers. It opened its first cafe on stylish Chiltern Street before Andre Balasz’s Chiltern Firehouse revved the cool factor of the neighbourhood. But Brule, famed for his exacting demands and house rules which includes a (‘no jackets on seats’ policy) has stipulated his no-go areas: “Given that the clock is ticking and we need to start budgeting for a move, we’re keen for all leads that might secure a new building, or a set of sprawling floors with wraparound terraces and a private entrance.
“To this I would add: not west of Paddington, north of Regent’s Park, east of King’s Cross, nor south of Oxford Street.” Good luck to that estate agent who takes Mr Brule on that familiarisation tour.